Metrics

Metric	Definition
Visitors	Distinct visitors per day in the site’s time zone, summed over the range. Cookieless: see how counting works
Visits	Series of activity by one visitor, ending after 30 minutes without an event
Page views	Page loads, single-page app navigations, back/forward cache restores and prerendered pages shown
Views per visit	Page views ÷ visits
Bounce rate	Share of visits with exactly one page view
Engaged time	Time actively interacting with pages, per visit (not time a tab sat open)
Conversions	Events you send as conversions
Source	The referrer of a visit’s first page; your own domains count as direct
Channel	The source sorted into direct, AI, search, social or referral; see sources

Every report counts human traffic only, unless you choose to include suspicious traffic. Bots are never counted, and are shown in the trust report.

Ranges run from from up to, but not including, to. Comparisons use the range of the same length just before.