About Plaintrace

Most analytics tools give you one confident number. Behind it, ad blockers have hidden some of your visitors, bots have added others, and nobody tells you how much of either. Teams make decisions on numbers that might be off by a third, and never know it.

We built Plaintrace to answer two questions with every report: what happened, and how far can you trust that. It measures what it loses, keeps bots apart instead of pretending they are not there, and publishes the formula behind its grade.

We also think analytics should not need to know who anyone is. Plaintrace counts without cookies or device identifiers, never stores an IP address, and keeps data in the EU.

The browser tracker, the server SDK and the CLI are open source under the MIT licence, so you can read exactly what runs on your pages.

Plaintrace is a product of VALUNLABS LLC.

Questions, ideas or corrections: hello@plaintrace.dev.