Compare
Plaintrace vs Fathom
Last updated November 11, 2026
Fathom is a polished, cookieless analytics service with a clean dashboard. Plaintrace shares the privacy-first approach and adds a report on the quality of the data itself.
At a glance
| Plaintrace | Fathom | |
|---|---|---|
| Cookies | None | None |
| Data location | EU only, for every visitor | EU visitors routed through European-owned infrastructure; Canadian company |
| Open source | SDK (MIT) | Not that we know of |
| Ad-blocker loss | Measured with the server SDK and reported | Not reported |
| Bot traffic | Labelled human / suspicious / bot, kept and shown | Not shown as its own class |
| Trust grade | A–D with a public formula | — |
| Heatmaps (rage and dead clicks) | Included | — |
| AI & crawler reads | Included (server SDK) | — |
| AI assistant | Remote MCP server | Not that we know of |
| Free plan | 2 sites, 100K events a month, every feature | No; a free trial |
Where Fathom is the better fit
- You want a mature, long-established service and are happy with its feature set.
Where Plaintrace is the better fit
- You need to see ad-blocker loss and non-human traffic instead of trusting one number.
- You want heatmaps, revenue by channel and crawler reads without another tool.
- You want to read the tracker’s source and ask your AI assistant about your data.
Based on Fathom’s public documentation as we understand it. If something here is out of date, tell us at hello@plaintrace.dev and we will correct it.